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对照文本分为两有些
第一有些是英文
第二有些是中英文
第一有些：
take five colours: red, black, blue, green and purple.
how do they make you feel?
its a question of supreme significance to designers and marketers.
british fashion designer wayne hemingway explored this topic in a bbc radio programme about the psychology of colour.
you can read a summary of his ideas below.
do you agree with him?
or do you think the meaning of colour depends on the culture you live in?
red is, of course, considered auspicious in china.
but he points out that its a powerful colour wherever you go, with some serious scientific credentials.
studies have indicated that red , and claim that it stands out from other colours thanks to its long wavelength.
hemingway says it appears to be in general.
that
black has a different sense.
in the west itt stopped it becoming a prestigious and mysterious colour.
hemingway says it are often black.
he says it
blue, by contrast, is cool and tranquil.
the colour is a constant presence in our lives, says hemingway, being the colour of the sky and the sea.
that gives it an air of reliability, which makes it a firm choice with .
hemingway says this is also why emergency services often choose the colour.
a blue uniform can, for example, indicate .
green is, unsurprisingly, the colour of nature and the environment.
marketers understand that giving a product green packaging creates the impression it is enviromentally friendly.
but savvy customers are also aware of this - and now think twice before blindly swallowing environmental claims.
hemingway also says that green is the colour of growth and movement: it on traffic lights.
finally, we have purple, which is associated with valuable things.
in the past, purple dye was expensive because it was very difficult to produce, and it became the colour worn by royalty in many western countries.
these days, companies still use purple to make their product seem more exclusive, whether theyre selling chocolate or cigarettes.
第二有些：
take five colours: red, black, blue, green and purple.
选择五种颜色：赤色、黑色、蓝色、绿色和紫色。
how do they make you feel?
它们会让你感触如何？
its a question of supreme significance to designers and marketers.
这对方案者和商场推广人员来说是个极端重要的疑问。
british fashion designer wayne hemingway explored this topic in a bbc radio programme about the psychology of colour.
英国的时髦方案者韦恩·海明威在一个关于颜色心思学的bbc电台节目中谈论了这个论题。
you can read a summary of his ideas below.
以下，你可以读到他观念的概要。
do you agree with him?
你附和他的观念吗？
or do you think the meaning of colour depends on the culture you live in?
又或许，你是不是认为颜色的意义取决于你周围的文明呢？
red is, of course, considered auspicious in china.
当然，在我国，赤色会被认为对错常吉利的。
but he points out that its a powerful colour wherever you go, with some serious scientific credentials.
可是他指出：不管你在哪，它都是一个有魅力的颜色，这是由一些严肃的科学根据所证明晰的。
studies have indicated that red , and claim that it stands out from other colours thanks to its long wavelength.
研讨也标明赤色会，因为红光波长很长，它相较于其他颜色会非常显眼。
hemingway says it appears to be in general.
海明威说它会显出一副。
that
这也是为啥他会认为赤色宣传海报如同在向咱们吼着：的缘由。
black has a different sense.
黑色给人的感触则不一样。
in the west itt stopped it becoming a prestigious and mysterious colour.
在西方，它一般与去世联络起来，可是这并无阻止它变成一个庄重而奇妙的颜色。
hemingway says it are often black.
海明威说这是一个闪现奢华品牌的颜色：像这类的物品一般都是黑色的。
he says it
他说。
blue, by contrast, is cool and tranquil.
比较之下，蓝色则显得清新而恬静。
the colour is a constant presence in our lives, says hemingway, being the colour of the sky and the sea.
海明威说，这个颜色常常呈如今咱们的日子中，是天空和大海的颜色。
that gives it an air of reliability, which makes it a firm choice with .
这给予它了一种可靠的感触，所以使它变成了标志的不二选择。
hemingway says this is also why emergency services often choose the colour.
海明威说这也是为啥紧迫效能业常常选择蓝色的缘由。
a blue uniform can, for example, indicate .
举个比方，一件蓝色的制服可以暗示。
green is, unsurprisingly, the colour of nature and the environment.
绿色，无须置疑，是天然和环境的颜色。
marketers understand that giving a product green packaging creates the impression it is enviromentally friendly.
推广人员理解，赋予产品绿色包装会给人带来环保的形象。
but savvy customers are also aware of this - and now think twice before blindly swallowing environmental claims.
可是有脑筋的顾客也知道到了这点，他们会再三思考而不是盲目地被这个声称环保的绿色包装给忽悠了。
hemingway also says that green is the colour of growth and movement: it on traffic lights.
海明威也说道，绿色是标志生长和运动的颜色：它被用做标明的交通灯。
finally, we have purple, which is associated with valuable things.
最终，是紫色，它一般和名贵的事物联络起来。
in the past, purple dye was expensive be
cause it was very difficult to produce, and it became the colour worn by royalty in many western countries.
在曩昔，紫色染料非常名贵，因为它很难被出产出来，所以在许多西方国家，它是只需皇室才干穿戴的颜色。
these days, companies still use purple to make their product seem more exclusive, whether theyre selling chocolate or cigarettes.
如今，许多公司仍然运用紫色来使得他们的产品看起来愈加高档，不管是卖巧克力仍是卖卷烟，他们都是这么做的。
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