内容简介:
本教材的特点是简明、易懂、实用,将商务谈判与英语学习有机结合起来,可作高等院校商务英语专业学生商务英语谈判课程教材,还可供外贸工作人员、商务管理人员、外企人员以及准备参加BEC和各类商务英语考试的广大考生自学使用。本书旨在帮助掌握商务谈判的基本用语,了解商务谈判活动背景及常识,熟悉各种商务谈判活动,程序变换,扩充商务知识,扩大专业词汇,训练谈判基本技巧及提高谈判能力和商务谈判分析处理能力。
光盘内容截图:
目录:
Chapter 1 An Introduction of Business Negotiation
Chapter 2 Pre-negotiation 1 Meeting Foreign Businessmen
Chapter 3 Pre-negotiation 2 Receiving Foreign Businessmen
Chapter 4 Pre-negotiation 3 Establishing Business Relations
Chapter 5 At the Negotiation 1 Enquiry and Offer
Chanter 6 At the Negotiation 2 On Price
Chapter 7 At the Negotiation 3 On Payment Terms
Chapter 8 At the Negotiation 4 Complaints and Claims
Chapter 9 At the Negotiation 5 Shipment
Chapter 10 Post-negotiation Contract
Chapter 11 International Tender or Bid
Chapter 12 Investment